Knowing Your Market
If someone is searching for a lawyer, chances are they will need one as soon as possible. Infact, everyone will need a lawyer at some point in their lives. How are you going to stand out from your competition and make yourself sound like "the one" that they should hire?
Knowing who your clients are and what market you are focusing can help you accurately identify your clients and your competition. When seeking these answers, be prepared to find faults in your marketing and advertising and be prepared to fix them!
Fixing any of these complications, or snags in your marketing can help you improve and grow and gain better insight into your clients and your competition.