Carving Your Niche

There's a surplus of lawyers. Are there a surplus of lawyers like you? What's your area of expertise? And what makes you different from every other lawyer that practices the same type of law you do?

The answer is your niche. It's necessary that you work to differentiate yourself from all of the other lawyers practicing as a matter of gaining and retaining market share as well as helping your practice stand out in a positive way.

• Don't be a jack of all trades, instead be a master of one
• The fool-proof formula for finding your niche
• How to avoid trapping yourself in a box