Direct Mailers
Direct mailers are one of the most effective way to reach your market, primarily because they're targeted materials either sent out to a personal mailing list or as a part of a larger flier based campaign. However it's important to create direct mailers that stand out both from your competitors and from junk mail. Be sure to use quality paper stock, compelling images and enticing text.
Think about what your market is most likely to respond to and don't forget to include a call to action and clear contact information.