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Marketing Basics

It may be tempting to dive right in and start trying to pull clients into your practice but I urge you to resist this. It's a waste of time, energy and resources if you don't have a foundation in place.

Before you even think about starting a marketing campaign you need to consider two key things:

  1. How much time do you have to put in?
  2. And how much money can you really spend?.

Honest assessments in these areas now will save you massive headaches later.