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Who are your clients and who you should really be working with?

No matter how amazing you are as a lawyer you're market isn't going to be comprised on an endless stream of clients, each with a legal problem that you can fix. Instead your market is going to be limited. These limitations are based on a number of factors including your particular area of expertise, your geographic location and willingness to travel and the amount of money that you want to charge for your services. In order to hone in on exactly who makes up your market you will need to consider these three components in-depth.

1) What is your area of expertise?

Consider what type of law you specialize in. Is it a highly specialized field or something more general?

This will be the first way in which your market begins to limit itself. If you're working as a patent lawyer then clients looking to settle custody disputes or heading to small claims court because of an accident aren't the clients you're looking for.

2) Where are you located?

Are you in a big city or a small town? Are you willing to travel outside of this area to get clients? You're market is about more than who you serve, it's about the area that you're providing legal services in as well.

You also need to figure out whether you fit into the area you have chosen (or stand out in a way that's amazing). If you dont, you may want to consider whether you're willing to work elsewhere.

3) What are your fees?

Do you offer free consultations? Do you accept deferred payments? Are you willing to work pro bono?

Your market will partially be determined by the prices that your charge for your services. If you charge for consultations and have a high hourly fee, your clients are not going to be the same types of clients that are looking for services that are less expensive.

By asking yourself these questions, and being honest about all of the possible answers you will be able to best identify the market that you're truly meant to work in.