How Being Different Can Be Your Key To Success

Being different can be the best thing for your legal brand. Wal-Mart, Target and K-mart are all big box stores that sell brand name products at below brand name prices. In fact, they carry some of the same brands and it's not uncommon for these stores to be located fairly close to each other. They all run television ads and print ads and they've all been around long enough to attract exclusive contracts with certain companies. At first glance it may seem as if they're interchangeable. They're not. They're marketing strategies, uniform choices, and even the way they present sales to the public serve as a means of allowing them to differentiate themselves. The same thing is true for every type of product or service provider. And you need to know what makes you different as a lawyer.

Your have to ask yourself what sets you apart from your competition and how can it help you gain greater market share?

The answer you're looking for shouldn't be gimmicky, but rather an genuine benefit that your practice and your brand can present that your competitors currently cannot. Consider what you're willing to do and how far you're willing to go all while keeping in mind what your market can handle. For example, we've all heard the adage that "sex sells" however trying to incorporate that message into your particular brand may alienate significant members of your market if they're easily shocked or offended.